"Zippi has released another press release in their continued effort to revitalize the company. Zippi stock has traded recently at a fraction of a cent on the dollar after numerous reverse splits in the last year. Since 2006, Zippi's stock has steadily declined from a 52 week high of $59.00 to a current value of .0021 ( a faction of a cent ) per share. Watch for another reverse merger in the future to bring the trading value to measurable dollar values.
SAN JOSE, CA, Mar 29, 2010 (MARKETWIRE via COMTEX) -- Zippi Networks, Inc. (PINKSHEETS: ZIPZ), a leading provider of mobile and web-based commerce applications enabling users to recycle their "Clutter into Cash," today announced new initiatives along with an updated strategy for 2010. The company will go direct to consumer with new product acquisition platforms and a new revenue model for product acquisition and growth.
This multi-faceted approach to acquiring products will be driven by an integrated strategy and powered by an Intelligent Commerce Engine or (ICE) platform. The company's new direct to consumer plan and expanded marketplace, along with new platforms will result in a new line of revenue streams.
Robert A. Rositano Jr., CEO of Zippi Networks, Inc., stated, "Zippi understands every American could use a few extra dollars and Zippi's new approach will help put that cash in the consumer's pockets by selling their unwanted goods. This strategy will be part of our new 'SNAP, CLICK, and ZIP' website tethered to our V.2 mobile platform that will simplify uploading products to the marketplace."
As part of the company's updated strategy, Zippi has slated a roll out of its new marketplace, Zippi Shopping Network (ZSN). "We are excited to roll out these new services integrated with our ICE platform, bringing the company premium listing fees as part of our new revenue model," said Dean Rositano, President of Zippi Networks, Inc.
Other facets of the plan include Zippi Live, a video streaming shopping channel for select products and user generated video. This approach establishes a new insertion based revenue model with access to a built in ad network for consumers who wish to shoot their own 30-second advertisement promoting their goods. The company's expanded marketplace will include additional partners like eBay, for cross platform exposure and shorter sales cycles that will help put products in front of a wider audience of web users.
Management has also concluded that our current Zipster model will be moved into a new Affiliate Network whereby the company can leverage larger organizations and affinity groups to bring on Zipsters rather than pursue them on an individual basis. Zippi is currently in the process of securing major organizations and affinity groups through partnerships, to be a part of this new Affiliate Network. "
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